All your metrics, one platform
Revenue, costs, profits, customers, and ads from your PrestaShop, WooCommerce, or Shopify store. Centralized and calculated automatically.
Flying blind with your store?
Your data is scattered, your margins are unknown, and you spend hours on spreadsheets instead of growing your business.
Without Fullmetrix
With Fullmetrix
A platform built for e-commerce
Net profit, per-product margins, customer retention, ad performance. All calculated automatically from your data.
Net revenue
24,350€
Real-time metrics
Revenue, profits, AOV, LTV: track all your KPIs with trends and comparisons.
Customer segments
Advanced customer segmentation
Automatically segment your customers by purchase behavior with RFM analysis.
Cohort retention
Cohort analysis
Visualize customer retention and loyalty month after month.
Sales report
CSVExports
Export your data in CSV or PDF format to analyze outside the platform.
WooCommerce
PrestaShopPrestaShop, WooCommerce & Shopify
Connect your store in a few clicks with our official plugins and Shopify OAuth.
See all your metrics at a glance
A dashboard built for online retailers. Track your PrestaShop, WooCommerce, or Shopify store performance in real time.
- Revenue, orders, and profits in real time
- Average order value (AOV) and customer lifetime value (LTV)
- Period-over-period and year-over-year comparisons
Sales
24,350€
+12.5%vs previous period
Orders
482
+8.2%vs previous period
Products sold
1,247
+5.3%vs previous period
Average cart
50.52€
+3.1%vs previous period
Your net profit, calculated automatically
No more spreadsheets. Fullmetrix automatically deducts all costs from revenue to give you your true net profit, per order and per product.
- Full P&L: products, shipping, transactions, ads, operations
- Per-product profitability to know what really earns
- Bulk CSV import for product costs
Revenue
24,350€
Costs
-14,700€
Net profit
9,650€
Cost breakdown
Target the right customers at the right time
Automatically segment customers by purchase behavior. Identify your champions, nurture promising ones, re-engage at-risk customers.
- Automatic RFM segmentation into 5 segments
- Cohort analysis and retention rates
- Audience sync to Meta, Google, and TikTok Ads
RFM Segments
Detailed reports, ready to share
Generate comprehensive reports on your sales, products, and margins. Export in one click or schedule automatic delivery to your team.
- Sales, product, and category reports
- Cost and profit margin tracking
- CSV, PDF export and automatic delivery
Sales Report, March 2025
Total revenue
40,440€
Net margin
55%
Orders
482
Recover abandoned carts via WhatsApp
Automatically re-engage customers who abandon their cart. 98% open rate vs 20% for email: every message counts.
- Automatic follow-up after cart abandonment
- Products, promo code, and link included in the message
- Recovered revenue and conversion rate in real time
Sent
1 247
Recovered
18,3%
Recovered revenue
12 840€
Message preview
Sneakers Classic v2
Size 42
89,90€
Everything you need to run your e-commerce
Profit & Loss (P&L)
Revenue − product costs − shipping − transaction fees − ads − operations = your real net profit.
Revenue & net profits
Sales, margins, and net profits calculated automatically on every order.
Per-product profitability
Net margin for each product to identify winners and losers.
5 cost types
Product costs, shipping, transactions, operations, and extras. All centralized.
Real-time orders
Every order flows in instantly with details, statuses, and amounts.
Product analytics
Best-sellers, variants, categories, and frequently bought together products.
Stock & velocity
Stock levels, history, and sell-through rate to anticipate stockouts.
Sales forecasting
Anticipate future revenue based on historical trends.
RFM Segmentation
5 automatic segments based on recency, frequency, and monetary value.
Cohort analysis
Customer retention and loyalty rates month over month.
Custom Audience Sync
Sync your segments to Meta Ads, Google Ads, and TikTok Ads.
Email marketing
Track email marketing campaigns and automations with attributed revenue.
Meta, Google & TikTok Ads
ROAS, campaigns, ad sets, and creatives from all 3 platforms unified.
Google Analytics 4
Traffic sources, purchase funnel, audience, and pages in one place.
Google Search Console
SEO queries, rankings, and page performance.
Google Merchant Center
Google Shopping product feeds synced and monitored.
Professional reports
Multi-page reports ready to share with your team or clients.
Scheduled exports
CSV, PDF, recurring exports and automatic email delivery.
Automatic digests
Daily or weekly summaries via email and Slack.
Goals & KPIs
Set sales targets and track your progress in real time.
Carts & abandonment
Track open carts, converted carts, and abandonment analytics.
Refunds
Detailed refund tracking with impact on net profit.
Coupon tracking
Impact and ROI of each promo code on your sales.
Subscriptions
Recurring revenue, MRR, and renewal tracking.
Multi-store
Global dashboard to manage all your stores from one screen.
Slack alerts
Notifications and digests sent directly to your Slack channels.
Annotations
Mark key events directly on your charts.
Frequently Bought Together
Identify products often bought together to optimize your bundles.
Connected to your entire ecosystem
E-commerce, advertising, analytics, email marketing. Fullmetrix centralizes all your data sources.
Shopify
OAuth connection, automatic sync
WooCommerce
Official plugin, fast import
PrestaShop
Official plugin, automatic sync
Meta Ads
Campaigns, audiences, and ROAS
Google Ads
Campaigns, keywords, and conversions
TikTok Ads
TikTok campaigns and creatives
Google Analytics 4
Traffic, funnel, and audiences
Search Console
Queries and SEO performance
Merchant Center
Google Shopping product feeds
WhatsApp Business
Automations and abandoned carts
Slack
Notifications and alerts
Trusted by growing businesses
Real results for companies on the rise.
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
James P.
@jamespaultech
"The analytics features are outstanding. We boosted our performance from the very first month."
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Elena S.
@elena_smith
"We centralized all our metrics with Fullmetrix. The automated reports are a huge plus."
Kevin M.
@kevin_m_web
"The clean interface and ready-to-use integrations had us up and running in minutes."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
Sarah K.
@sarah_k_designs
"Fullmetrix saved us so much time! The dashboards are clear and easy to customize."
Mike D.
@mikedevstudio
"As a startup, we needed a simple yet professional tool. Fullmetrix exceeded our expectations!"
Anya L.
@anya_creates
"I've tried many analytics tools, but Fullmetrix offers the best balance between power and simplicity."
One plan, every feature included
Pricing scales with your order volume. Starting at 9€/mo.
Your orders per month: 0 - 500
- Complete P&L dashboard
- Revenue, margins & net profits
- Per-product profitability
- 5 centralized cost types
- Meta, Google & TikTok Ads reporting
- Google Analytics 4 & Search Console
- Google Merchant Center
- RFM segmentation & cohort analysis
- Audience sync to Meta, Google & TikTok Ads
- WhatsApp automations
14-day free trial. No commitment.
FAQ
Latest articles
Ecommerce Conversion Rate Optimization: CRO Methods and Data Tools
Conversion Rate Optimization (CRO) is a systematic, data-driven approach to increasing the percentage of visitors who complete a purchase. Unlike generic tip lists, CRO relies on a scientific process: analyze data, identify funnel bottlenecks, form hypotheses, test via A/B testing, measure, and iterate. This guide covers the full methodology, essential tools, and key metrics to drive your CRO with precision.
Ecommerce return rate: industry averages and strategies to reduce it
Product returns cost ecommerce merchants an average of 15 to 30 EUR per parcel, not counting product depreciation. With return rates ranging from 2% in food to 40% in fashion, controlling this metric is essential to protect your margins. This article details industry averages, the true cost of returns, and 6 actionable strategies to reduce them.
PrestaShop vs WooCommerce: Comparing the Two Open Source E-commerce CMS
PrestaShop and WooCommerce are the two most popular open source CMS for creating an online store. One is a native e-commerce solution, the other a WordPress plugin. This detailed comparison analyzes pricing, customization, SEO, performance and analytics to help you choose the right platform for your project.
All your e-commerce data, finally unified.
Connect your PrestaShop, WooCommerce, or Shopify store and get your net profit in 5 minutes.
Free 30-day trial, no credit card required.